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From long forms to hidden prices: common mistakes we see on many sites and apps, each with a practical fix you can start on today.
Most visitors who leave your site never tell you why. They do not complain or call; they simply close the page and go to a competitor. In our reviews of many websites and apps, we see the same mistakes again and again. The good news is that most of them are easy to fix.
1. The site is slow on mobile
Most of your visitors arrive on a phone, many of them on an ordinary data plan. If the page takes a few seconds, a large share of them leave before they see anything.
The fix: compress images in modern formats such as WebP, cut unnecessary plugins and scripts, and test your site yourself on a mid-range phone away from the office Wi-Fi. Google's free PageSpeed Insights gives you a report.
2. Visitors cannot tell what you do within 5 seconds
Headlines like "Towards a better digital future" sound nice but say nothing. Visitors want to know immediately: what do you do, for whom, and why you?
The fix: write a main headline that clearly describes your service, a line about the benefit below it, and a single button for the next step.
3. Forms are long and tiring
Every extra field in a contact or sign-up form reduces the number of people who complete it. Do you really need company name, city and job title in the first contact?
The fix: ask for the minimum (name, contact method and message) and ask for the rest later. Make error messages clear and place them next to the field itself.
4. Prices are completely hidden
"Contact us for pricing" on everything makes many visitors assume the price is very high, so they leave without asking.
The fix: even if the price depends on the project, show a "from" price or a rough range. It attracts the right customers and saves your time with the wrong ones.
5. There is no quick way to get in touch
In Egypt and the Gulf, many customers prefer WhatsApp to forms and email. If visitors have to hunt for your number, they may change their minds.
The fix: a visible WhatsApp button, a tappable phone number on mobile, and a short form, all within easy reach.
6. There is no proof you can be trusted
A new visitor does not know you. Why should they trust you?
The fix: show real work with links that open, client testimonials with names and companies, and clear contact details and address. Case studies that explain the problem, solution and result beat any slogan.
7. The menu is crowded and confusing
Twenty links in the main menu means the visitor will read none of them. Too many choices slow decisions down.
The fix: five to seven main links with clear names; put the rest in the footer.
8. The design does not suit Arabic
Arabic text in tiny fonts, arrows pointing the wrong way, or reversed phone numbers. Small details, but they make the site feel "translated" and indifferent to its audience.
The fix: design for Arabic from the start, and test every screen in both languages.
How to find the problem on your own site
- Ask three people who do not know your site to complete a specific task (such as requesting a quote) and watch them without helping.
- Check Google Analytics: which pages do visitors leave from most?
- Ask your sales and support teams which questions keep coming up. Every repeated question is a sign of missing information on the site.
Quick wins you can make this week
- Rewrite your home-page headline so it says exactly what you do and for whom.
- Remove every form field you do not need for the first contact.
- Add a WhatsApp button and make your phone number tappable.
- Add a "starting from" price to your main services.
- Replace stock photos of handshakes with photos of your real work or team.
None of these need a redesign, and each one removes a reason for a visitor to leave.
When a redesign is the right answer
Sometimes small fixes are not enough: the site cannot be edited without a developer, it breaks on phones, or its structure no longer matches what you sell. In that case, patching it costs more over time than rebuilding it properly. A good redesign starts with your data, keeps the pages that already bring visitors, redirects old addresses to new ones so you do not lose your Google rankings, and is tested with real users before launch.
The bottom line
Improving user experience does not always mean rebuilding the site. Sometimes changing a headline, removing two fields or adding a WhatsApp button makes a clear difference. If you want a full review of your site or app, read about our UI/UX design service or contact us.
